As a team building facility, Quest Adventure Camp's business depends on the number of bookings they receive. With a specific set of demographics to target - schools and companies, doing Google ads is one of the best online marketing channel we can use for them.

Objectives:

• Increase the monthly leads of Quest Adventure Camp
• Leads are contact form submissions made through the campaign's landing page.

Approach:

GOBIGGR created a landing page for the Google Ads campaign to ensure the paid traffic lands on a page that can help them understand what Quest Adventure Camp can offer.

Execution:

• Create a landing page for the "team building" campaign.
• Perform keyword research with the help of Semrush and Google Keyword Planner
• Setup the ad units, implement call-to-actions on the copies
• Push a one-week test campaign to estimate campaign cost.
• Optimize the Google ads setup by identifying negative keywords
• Execute and manage the Google ads campaign.