Google Ads Campaign Helps Local Business Acquire Consistent Leads
Google Ads Campaign Helps Local Business Acquire Consistent Leads
About the project
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Client case study
As a team building facility, Quest Adventure Camp's business depends on the number of bookings they receive. With a specific set of demographics to target - schools and companies, doing Google ads is one of the best online marketing channel we can use for them.
Objectives:
- Increase the monthly leads of Quest Adventure Camp
- Leads are contact form submissions made through the campaign's landing page.
Approach:
GOBIGGR created a landing page for the Google Ads campaign to ensure the paid traffic lands on a page that can help them understand what Quest Adventure Camp can offer.
Execution:
- Create a landing page for the "team building" campaign.
- Perform keyword research with the help of Semrush and Google Keyword Planner
- Setup the ad units, implement call-to-actions on the copies
- Push a one-week test campaign to estimate campaign cost.
- Optimize the Google ads setup by identifying negative keywords
- Execute and manage the Google ads campaign.
Campaign Results
Campaign results:
Here are key results of a three-month "on-season" comparison of data (YoY).
- Lower down conversion cost for the client. The client had an average of ₱292 per conversion, we were able to lower it to ₱267 per conversion.
- Deliver an increase in conversions compared to last year of same months.
- Target large group bookings such as Universities, Companies, and Organizations looking for team building venue.
