Google Ads Campaign Helps Local Business Acquire Consistent Leads

Google Ads Campaign Helps Local Business Acquire Consistent Leads

About the project

Date
July 2022
Client
Quest Adventure Camp
Category

Client case study

As a team building facility, Quest Adventure Camp's business depends on the number of bookings they receive. With a specific set of demographics to target - schools and companies, doing Google ads is one of the best online marketing channel we can use for them.

Objectives:

  • Increase the monthly leads of Quest Adventure Camp
  • Leads are contact form submissions made through the campaign's landing page.

Approach:

GOBIGGR created a landing page for the Google Ads campaign to ensure the paid traffic lands on a page that can help them understand what Quest Adventure Camp can offer.

Execution:

  • Create a landing page for the "team building" campaign.
  • Perform keyword research with the help of Semrush and Google Keyword Planner
  • Setup the ad units, implement call-to-actions on the copies
  • Push a one-week test campaign to estimate campaign cost.
  • Optimize the Google ads setup by identifying negative keywords
  • Execute and manage the Google ads campaign.

Campaign Results

Campaign results:

Here are key results of a three-month "on-season" comparison of data (YoY).

  • Lower down conversion cost for the client. The client had an average of ₱292 per conversion, we were able to lower it to ₱267 per conversion.
  • Deliver an increase in conversions compared to last year of same months.
  • Target large group bookings such as Universities, Companies, and Organizations looking for team building venue.
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