A Kickstarter $45k funded project. We took on this campaign to help BLJ get mom and parenting bloggers coverage and community relationship building. By creating a content marketing strategy focused on a niche target and relationships, we secured the client not only links that can pull their rankings but also relationships x partnerships that lasts.

The best part of this campaign is that the BLJ team always supported our strategies, even up to the extent of using the founder's Twitter to run hooks and cross-promote our guest post contents so that the mom blogs would feel appreciated. They also provided us with materials for giveaways to bloggers who want something in return for their community.

We also built relationships with mom bloggers who already use the client's product. They were surprised that BLJ was tracking them down, and all we had to do was give them discount codes and vouchers; in exchange, they provided us with a mention and free product reviews.

Aside from the above-mentioned strategies, the client has free printables and a freebies page. We tracked these materials and made sure that if someone wrote about it, we converted their mentions into links.